May 10, 2021
The concept of business friction isn’t new―it’s anything that prevents or dissuades YOUR customers from buying products or services.
For customers, friction can be long wait times on hold, products that are out of stock, or a bad experience with a company’s website. And friction is just as big an impediment to business transactions as it is to consumers.
So if you have FRICTION, you are probably turning away or losing key clients/customers.